ITDUDES Digital Strategy (Online-Mobile-Social)

itdudes.com logo

Scenario
itdudes.com is the Uber for digital and tech talent. It is a fast growing digital tech talent agency that helps companies bring tech talent. itdudes.com is on its way to disrupt the legacy tech staffing industry. The startup even has ‘Dude Ethics’ which promotes no resume fabrication and rigorous screening process. The startup was looking for a robust and holistic digital strategy for its business where potential candidates and hiring managers will have easy and seamless experience across multiple platform and devices. In addition, it was looking for an integrated social media strategy that allows the firm to engage with its audience.

Solution
itdudes.com is a multi-sided-platform with target segments as hiring managers, tech managers, potential candidates, and staffing agencies. During initial discussions, the firm expressed its core values, brand positioning, and digital goals that should be driving the digital strategy. Given its target segments and what it was trying to achieve, a holistic & seamless experience with social, web, and mobile was critical for success. The startup is determined to give an unparalled experience to all the stakeholders by bringing transparency and superior customer service into this marketplace. The site is responsive and users can engage with the website using desktop, laptops, tablets or mobile.